Welcome to our campaign!
Since its launch in July 2007, the Kids Connect Campaign has been urging farmers to get prepared for the Year of Food and Farming. The Year is now upon us. Keep up to date with all the news and events from the Year as they happen on this page.
As part of the Year of Food and Farming, Farmers Weekly is embarking on a series of activities to try and re-connect schoolchildren with where their food comes from.
Recent research by FACE (Farming and Countryside Education) shows there is a growing awareness of the countryside and the role it plays in young lives - but there are still many misunderstandings.
Our campaign aims to increase the level of contact schoolchildren have with agriculture, by encouraging more farmers to host school visits or go into the classroom to share experiences.
We have set up this special Kids Connect website to help teachers make contact with farms that are interested in school visits. It also provides advice for farmers, fun information about farming and links to a special panel where we answer kids’ questions about farming.
The Year of Food and Farming is about the whole industry pulling together to bridge the gap between farming and schools. The Kids Connect Campaign is our contribution to this process.
But really it is down to individual farmers to seize the initiative and get involved. We hope our campaign will provide you with information and motivation to make your contribution.
Philip Clarke
Kids Connect campaign director